Personal Profile

Lela Suhailee

Head of Business Development & Support

An MBA graduate specializing in International Business from University of Southern Queensland, Australia, Norlela Suhailee (“Lela”) has more than 25 years of working experience with highly reputable organizations in Brunei Darussalam in various fields, notably in local business and entrepreneurial development. In supporting the development of micro, small and medium enterprises (MSMEs) in Brunei, Lela started to engage herself closely with the local business community through her stint as Business Development Manager at the Brunei Economic Development Board, and as Program Manager-cum-Acting Managing Director of the Youth Development Resources, a voluntary organization to help encourage entrepreneurship among local youth and the underprivileged community. Today, Lela’s involvement in supporting local business development is further enhanced through her leading role as Head of Business Development & Support at Darussalam Enterprise (DARe), a focal MSME agency in Brunei. Lela has also been actively participating in regional MSME-related engagements as Head of Brunei Delegation for APEC SME Working Group (APEC SMEWG) and ASEAN Coordinating Committee on MSMEs (ACCMSME). She chaired ACCMSME in 2017 and is currently Chair of APEC SMEWG (2021-22). In 2020, she was selected as the 2020 cohort of Southeast Asia Women, a curated database that aims to increase the visibility of women leaders in Southeast Asia.


Professional Details

Company Name
Darussalam Enterprise (DARe)
Industry Background
Professional, Technical, Administrative & Support Services
Field(s) of Expertise
Business Development & Support, Strategic Planning
Area(s) of Mentorship
business development, strategy, market access

Mentoring Details

Mentor Type
Preferred Language of Communication
English and Malay
Preferred Mentorship Length
3 months
Meeting Frequencies
Twice a week
Number of Hours per Meeting Session
1 hour