BIO

Personal Profile


LENNY JUVENA BINTI AZMI

CO-FOUNDER/ FASHION DESIGNER/ INTERNATIONAL BUSINESS CONSULTANT

*STAR MENTOR AWARD - MOST ACTIVE MENTOR 2019 - 2021* In the "Fashionpreneur-fashion entrepreneur" industry, she is known as VEE or Veena Azmi. A Haute Couture fashion and hijab designer specializing in modest and contemporary fashion design. In her professional career, she represented Malaysia at the world-renowned World Fashion Week in 2017. Her couture has received significant orders from high-end customers, and she also mass-produces professional corporate attire. Bruneian V Sports Hijab was created by Veena in Brunei and sold successfully in many countries around the world.  She is a registered member of the Islamic Fashion Design Council, the Council of Asian Fashion Designers, and a proactive international member of the Singapore Malay Chamber of Commerce & Industry. Veena Azmi has over 25 years of experience in a variety of disciplines, including banking and finance, marketing and branding, and fashion entrepreneurship. She has qualifications in Business Management, Banking, and Finance, as well as a professional certification in Financial Planning, and she is currently pursuing her Master of Business Administration with a major in Finance. Veena Azmi has extensive experience in Wealth Management at HSBC, International Netherland Group (ING) Funds Berhad, and Takaful Ikhlas Berhad, and is qualified to manage high-net-worth clients' investment portfolios. She worked for a few fashion houses as an International Business Consultant and Operations Manager, specializing in government tenders and corporate attire. She has spent time in retail, factory mass production, and merchandising (buyer) in Italy, the United States, Canada, China, Indonesia, and Vietnam. Owner and Founder of Veena Hijab and Couture & Carabella Creations - Malaysia. Veena is the Chief Financial Officer & Strategic Planning Specialist for Global Group of Companies including for VHCC Global Ventures, VHC Company and Yiwu VHC Co. Ltd. Currently Veena is still managing the Research and Development Department, Fashion Design Department and Operations Department for global retail businesses in a vast diversity of industries such as Fashion Apparel, Sportswear, Sports equipments, Fast Moving Consumer Goods (FMCG) including ready-to-eat products, Accessories (Including jewellery, belt, shoes, sandals, handbags and luggages) Skincare, Cosmetics, Healthcare or any Retail Products, etc. Veena's primary responsibilities as a CFO include the planning, implementation, management, and operation of all financial activities for the company, including business planning, budgeting, forecasting, negotiations, obtaining and maintaining investor relations, and partnership compliance, as well as providing leadership and direction to all stakeholders. Veena also assists in trading, sales, marketing, and production capacity of 500,000-1 million units per month (15 factories in P.R China, Vietnam, Indonesia, Malaysia, and Brunei Darussalam), allowing it to estimate future financial performance and create a timeline for product delivery. We are open to new ideas and would like to collaborate as a manufacturer on a new product with OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services. Veena is also the Brunei Country Chair - G100 Mentoring & Motivation wing and the Deputy Vice President - Women Affairs for the Malaysia Association in Brunei (PWM). Attended World Muslim Biz 2019 Conference & Exhibition (Brunei Pavilion) at Kuala Lumpur Convention Centre in 2019. Able to conduct personal coaching or group training programs in areas of entrepreneurship, marketing and sales including product costing, Financial Planning, Brand Management: alignment, brand and behavior, VUCA (Volatility, Uncertainty, Complexity, Ambiguity) -Leading in time of crisis, organizational leadership, excellent customer service, etiquette (including etiquette classes, etiquette training). Specialize: corporate etiquette, business etiquette, communication etiquette, social etiquette. In addition, Veena is capable of coaching corporations on personal branding and grooming. Hands-on practice, colour selection (individual personal aura), image goal setting, colour psychology through session, body shapes, body proportion, basic make-up. LinkedIn provides additional background information : VEE AZMI

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Professional Details

Company Name
VHC COMPANY
Industry Background
Wholesale & Retail Trade
Field(s) of Expertise
BRANDING/ ENTREPRENEURSHIP/ MARKETING/ FINANCIAL PLANNING/ FASHIONPRENEUR FOR START-UP & EXPORT READY COMPANY/ PRODUCT COSTING/ BUSINESS CONTINUITY PLAN
Area(s) of Mentorship
BRANDING/ ENTREPRENEURSHIP/ MARKETING/ FINANCIAL PLANNING/ FASHIONPRENEUR FOR START-UP & EXPORT READY COMPANY/ PRODUCT COSTING/ BUSINESS CONTINUITY PLAN

Mentoring Details

Mentor Type
BUSINESS OWNER
Preferred Language of Communication
ENGLISH
Preferred Mentorship Length
3 months
Meeting Frequencies
ONCE OR TWICE PER MONTH DEPENDING ON SCHEDULE
Number of Hours per Meeting Session
1 TO 2 HOURS