BIO

Personal Profile


LENNY JUVENA BINTI AZMI

CO-FOUNDER/ FASHION DESIGNER/ INTERNATIONAL BUSINESS CONSULTANT

STAR MENTOR AWARD - MOST ACTIVE MENTOR 2019 - 2021. Well known as VEE or Veena Azmi in the "Fashionpreneur - Fashion Entrepreneur" industry. A Haute Couture Fashion and Hijab designer that specializes in modest and contemporary fashion design. In her career, she participated in the world renowned World Fashion Week in the year of 2017, representing Malaysia. Her couture has been placed in substantial order by high end customers and also involves mass producing professional corporate attires. Pioneered the Bruneian Sports Hijab locally and successfully exported to a multitude of nations. She is a registered member in the Islamic Fashion Design Council, Council of Asian Fashion Designers, and a proactive international member of Singapore Malay Chamber of Commerce & Industry. With a total of 22 years of experience in a diverse employment background, Veena Azmi is an expert in banking and finance, marketing and branding as well as in fashion entrepreneurship. In addition to her qualification in Business Management, Banking and Finance, she has also acquired a professional certification in Financial Planning and is currently pursuing her Master of Business Administration, majoring in Finance. With in-depth experience in Wealth Management in HSBC and International Netherland Group (ING) Funds Berhad and Takaful Ikhlas, Veena Azmi is geared to manage investment portfolios of high net-worth clients. She was the International Business Consultant & Operations Manager for a few fashion houses, specializing in government tenders and corporate attire. She has an exposure in retail/ factory mass production/ merchandising (buyer) in Italy, USA, Canada, China, Indonesia and Vietnam. Owner and Founder of Veena Hijab and Couture & Carabella Creations - Malaysia. Veena is the Acting Chief Financial Officer for Global Group of Companies including for VHCC Global Ventures, VHC Company and Yiwu VHC Co. Ltd. Currently Veena is still managing the Research and Development Department, Fashion Design Department and Operations Department for global retail businesses in a vast diversity of industries such as Fashion Apparel, Sportswear, Sports equipments, Fast Moving Consumer Goods (FMCG) including ready-to-eat products, Accessories (Including jewellery, belt, shoes, sandals, handbags and luggages) Skincare, Cosmetics, Healthcare or any Retail Products, etc. As an ACFO, Veena has primary responsibilities for the planning, implementation, managing, running of all the finance activities of the companies including business planning, budgeting, forecasting, negotiations, obtaining and maintaining investor relations and partnership compliance, providing leadership and direction in all aspects that she can to the stakeholders. As part of an executive management team, Veena also assists on Trading, Sales, Marketing and Production capacity of 500,000 - 1million units per month (15 factories in P.R China, Vietnam, Indonesia, Malaysia and Brunei Darussalam) which allows it to estimate future financial performance and create a timeline for delivering products. Open for any new idea(s) to partner up as manufacturer for new product with OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services. Veena is also Brunei Country Chair - G100 Mentoring & Motivation wing and Deputy Vice President - Women Affairs for Malaysia Association in Brunei (PWM). Attended World Muslim Biz 2019 Conference & Exhibition (Brunei Pavilion) at Kuala Lumpur Convention Centre in 2019. Able to conduct personal coaching or group training programs in areas of entrepreneurship, marketing and sales including product costing, Financial Planning, Brand Management: alignment, brand and behavior, VUCA (Volatility, Uncertainty, Complexity, Ambiguity) -Leading in time of crisis, organizational leadership, excellent customer service, etiquette (including etiquette classes, etiquette training). Specialize: corporate etiquette, business etiquette,communication etiquette, social etiquette. As well as, able to coach on personal branding, personal grooming for corporations. Hands-on practicing, choosing the right colour (individual personal aura), image goal setting, psychology of colours though session, body shapes, body proportion, basic make-up. Additional background infos via LinkedIn : VEE AZMI

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Professional Details

Company Name
VHC COMPANY
Industry Background
Wholesale & Retail Trade
Field(s) of Expertise
BRANDING/ ENTREPRENEURSHIP/ MARKETING/ FINANCIAL PLANNING/ FASHIONPRENEUR FOR START-UP & EXPORT READY COMPANY/ PRODUCT COSTING/ BUSINESS CONTINUITY PLAN
Area(s) of Mentorship
BRANDING/ ENTREPRENEURSHIP/ MARKETING/ FINANCIAL PLANNING/ FASHIONPRENEUR FOR START-UP & EXPORT READY COMPANY/ PRODUCT COSTING/ BUSINESS CONTINUITY PLAN

Mentoring Details

Mentor Type
Business Owner
Preferred Language of Communication
English
Preferred Mentorship Length
6 months
Meeting Frequencies
Twice a month
Number of Hours per Meeting Session
Depending on schedule, min 1 hr.